Regional expertise.

Tokyo
Back Market
PayPay
MetroResidences
Osaka
SK-II
Seoul
Naver
Shanghai
MetLife
Singapore
Back Market
MetroResidences
Skills Union
Huge Inc.
Publicis Sapient
Melbourne
National Australia Bank

Diverse experience.

Today

Apr '22

Mar '22

Jun '20

Sep '17

feb '15

NOV '13

aug '13

mar '07

Head of Product, APAC

Back Market - Tokyo & Singapore

Back Market is an online marketplace for refurbished devices. As the Head of Product APAC, I lead the product team to expand Back Market’s mission to reduce e-waste across the region.

Since joining I have overseen the launch of 3 core markets: Japan, South Korea, and Australia.

Each country comes with its own unique GTM strategy, unique user behaviours, and user expectations

Senior Lead Product Manager

PayPay - Tokyo

At PayPay, I was responsible for the PayPay for Business platform.

During my time, I implemented light Agile and SCRUM rituals to help organise the design and development, and QA teams.

I oversaw the redesign of the Tablet and Mobile App, which boosted the store ratings from 2.8 to 4.2

After the redesign, I planned and executed the Platform unifcation project to merge the Desktop and Mobile app experience.

Head of Product

MetroResidences - Tokyo & Singapore

As the Head of Product for MetroResidences, I was responsible for the management of the design, and development teams.

With my team we created a new Brand identity, and redesigned the website to bring it up to contempory standards, helping to boost bookings and time spent on the website.

As the company grew, my team and I developed a robust Property Management System (PMS) from the ground up, launching it for the Singapore and Tokyo teams.

Senior UX Designer

Huge Inc - Singapore

At Huge Inc, I lead the UX tracks of work for client projects.

I spent a majority of time at Huge with their client, SK-II. Here I lead the website redesign, and sales app development.

The sales app was a hybrid tool for both sales and inventory management, as well as customer service. After its launch in Japan, their sales agents reported time savings of up to 30 minutes per day, per agent on administrative takes.

And with an update visual design, they were proud to show the app to their customers during consultation.

Senior UX Designer

Publicis Sapient - Singapore

During my time at Publicis Sapient I was focussed primarily on Financial Services clients, and pitching ideas to clients.

I helped lead the UX track for the MetLife website redesign project in Shanghai.

The most intestesting project was with CitiBank in Singapore, where I helped them build a live Customer Journey that was mapped to their benchmarking and NPS scores. Giving Citibank the ability to instantly see how their Customer Experience was tracking across all the different divisions.

UX Designer

National Australia Bank - Melbourne

This is where I started my UX career.

As one of the first members of the Design team in the bank, it was our job to sell the merits of Design Thinking to the organisation.

We helped teams both in Retail and Business banking use human-centered design techniques and tools to guide their decisioning processes and help generate value for both the Bank and the Customers.

Here I learnt how to conduct contextual interviews, develop user test scripts, observational research, wireframing, and prototyping.

Regional expertise.

Tokyo
Back Market
PayPay
MetroResidences
Osaka
SK-II
Seoul
Naver
Shanghai
MetLife
Singapore
Back Market
MetroResidences
Skills Union
Huge Inc.
Publicis Sapient
Melbourne
National Australia Bank

Diverse experience.

Apr 2022 ~ Current

Head of Product, APAC

Back Market - Tokyo & Singapore

Back Market is an online marketplace for refurbished devices. As the Head of Product APAC, I lead the product team to expand Back Market’s mission to reduce e-waste across the region.

Since joining I have overseen the launch of 3 core markets: Japan, South Korea, and Australia.

Each country comes with its own unique GTM strategy, unique user behaviours, and user expectations

Jun 2020 ~ March 2022

Senior Lead Product Manager

PayPay - Tokyo

At PayPay, I was responsible for the PayPay for Business platform.

During my time, I implemented light Agile and SCRUM rituals to help organise the design and development, and QA teams.

I oversaw the redesign of the Tablet and Mobile App, which boosted the store ratings from 2.8 to 4.2

After the redesign, I planned and executed the Platform unifcation project to merge the Desktop and Mobile app experience.

Sep 2017 ~ Jun 2020

Head of Product

MetroResidences - Tokyo & Singapore

As the Head of Product for MetroResidences, I was responsible for the management of the design, and development teams.

With my team we created a new Brand identity, and redesigned the website to bring it up to contempory standards, helping to boost bookings and time spent on the website.

As the company grew, my team and I developed a robust Property Management System (PMS) from the ground up, launching it for the Singapore and Tokyo teams.

Feb 2015 ~ Sep 2017

Senior UX Designer

Huge Inc - Singapore

At Huge Inc, I lead the UX tracks of work for client projects.

I spent a majority of time at Huge with their client, SK-II. Here I lead the website redesign, and sales app development.

The sales app was a hybrid tool for both sales and inventory management, as well as customer service. After its launch in Japan, their sales agents reported time savings of up to 30 minutes per day, per agent on administrative takes.

And with an update visual design, they were proud to show the app to their customers during consultation.

Nov 2013 ~ Feb 2015

Senior UX Designer

Publicis Sapient - Singapore

During my time at Publicis Sapient I was focussed primarily on Financial Services clients, and pitching ideas to clients.

I helped lead the UX track for the MetLife website redesign project in Shanghai.

The most intestesting project was with CitiBank in Singapore, where I helped them build a live Customer Journey that was mapped to their benchmarking and NPS scores. Giving Citibank the ability to instantly see how their Customer Experience was tracking across all the different divisions.

Mar 2007 ~ Aug 2013

UX Designer

National Australia Bank - Melbourne

This is where I started my UX career.

As one of the first members of the Design team in the bank, it was our job to sell the merits of Design Thinking to the organisation.

We helped teams both in Retail and Business banking use human-centered design techniques and tools to guide their decisioning processes and help generate value for both the Bank and the Customers.

Here I learnt how to conduct contextual interviews, develop user test scripts, observational research, wireframing, and prototyping.

Building a new app for SK-II

view project

Empathy mapping with Naver

Resource planning with EMs

PayPay for Business App redesign

Custom designed D.VA Air Force 1's

view project

Design sprints & workshops